About

Giving shape to ideas

Raymond Gilford is a solutions-oriented graphic designer with over 20 years of experience creating and modifying art for display advertisements and other print projects.

Design is a collaborative effort. Solutions are best reached
by working with people to create what they want.

I tend to look at my field as something similar to the work of an engineer. Engineers use rules of thumb to solve problems. As a designer I also use a set of heuristics to develop solutions for my clients.

My skills include layout and design of display advertisements; image prep. and development using Adobe Photoshop, Illustrator and InDesign. My approach is to become as familiar as possible with what you do and your needs. Then assemble a set of workable options.

A little anecdotal moment in my life:
One of my proudest moments was 8 years ago at a party. I was talking with another guest who is a mechanical engineer. His wife was walking by and overheard part of our discussion and came over to meet me. Then she asked me what I do and when I told her I was a shift lead (at the time) at a newspaper, she said to her husband, “Oh. I thought you found another engineer to talk to.”

If you’d like to explore options for print or online images, or to develop ideas for promoting your business, I am available by email, text, or phone.

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The design of this website is an outgrowth of my business cards. The color scheme is from the swatch pallet library in Adobe Illustrator and is called “Islam.” I chose it because it has a shade of blue I like along with several complementary colours.

Copyright ©2016, Raymond Gilford

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